Today is release day for my anthology Speculative Story Bites, and I'm fully aware that most of the people in my life have no idea what I actually do as an editor and publisher. My colleague and friend Rhonda Parrish also wrote a great blog on this topic, answering the question, “So like, you just fix all the typos and then you get to have your name on the cover?”
The short answer: no, that's not what an anthology editor does at all.
First of all, this particular anthology is a bit of an oddball. Before I took over as editor-in-chief of World Weaver Press, I was reading submissions for another anthology we were supposed to publish. It was, however, to be the third in a series of anthologies, and when the plug got pulled on the second in that series, I couldn't exactly go ahead with publishing the third. Speculative Story Bites contains several stories I salvaged from that submissions period, several I salvaged from the other cancelled project, and several that I solicited directly from World Weaver Press authors. It's a bit of a mish-mash of stories, but I adore each and every one of them, and I hope readers will find at least a few they love. Most anthologies don't have that kind of complicated background, but this one is pretty special to me because it does.
So what does an anthology editor do? Without going into too much technical detail, here are the basic steps that an editor and/or publisher has to go through to bring an anthology to your bookshelf or Kindle.
Conceive a Theme or Angle
Since an anthology is a collection of short stories by various authors, it is usually centered around a theme. That theme may be broad—the theme of Speculative Story Bites is "speculative fiction under 4000 words"—or it may be narrow-- for example, Rhonda Parrish's anthology Corvidae is focused on fantasy stories about crows, magpies, and other "corvid" birds, and Kate Wolford's anthology Frozen Fairy Tales is all about fairy tale retellings set in winter. At this point, the editor and publisher must also decide on guidelines for writers, including how long or short a story can be, what genres are acceptable, and how much writers will be paid.
Solicit Stories or Open for Submissions
Soliciting means approaching authors individually to ask if they are willing to contribute a story. Opening to public submissions requires posting the guidelines to market websites such as Duotrope and Submission Grinder, sharing the call for submissions on social media, passing around handbills at conventions, hanging flyers in hipster coffee shops, or however else you plan to reach writers.
Read Slush and Send Rejections or Acceptances
"Slush" refers to the stories from a public open submission period. For the anthology that Speculative Story Bites was originally supposed to be, we received nearly 350 submissions. Some, I only read the first few paragraphs and could tell they were either not well-crafted, or not right for my vision. Others, I had to read multiple times to decide. Most stories received a copy-and-pasted form rejection, but some received personalized feedback about why they were not accepted.
Narrow Down the Shortlist
Once I picked the stories that were well-crafted and fit my vision, then came the gut-wrenching decisions about which ones to actually include. Maybe some are too similar to each other, maybe one just didn't fit as well as I thought, maybe another wasn't as memorable. These are the rejections I really hate to send. Usually at World Weaver Press, we seek a second opinion from another editor to help with this stage. For Speculative Story Bites, I had help from assistant editor Laura Harvey, as well as then-intern Rae Oestreich.
Issue Contracts and Payments
Payment terms should already be included in the submission guidelines, so writers know what to expect, but there are important details that need to be agreed upon about when payment will be issued, as well as what rights the publisher has to the story and for how long.
Edit the Stories
There are three stage of editing:
1) Developmental Editing: "This plot point doesn't make sense."
2) Line Editing: "This sentence doesn't make sense."
3) Copy Editing: "This comma shouldn't be here."
The way I prefer to do it, the primary editor for a book does the first two, and someone else (another editor or an intern) does the third. That means the very thing that most people associate with "editing" is not even the responsibility of the editor whose name is on the cover of an anthology.
Arrange the Stories
There's an art to deciding which story goes first or last in an anthology, and how to order them throughout for balance and emotional impact.
Format the Book
Often, this responsibility falls to the publisher rather than the editor, but since I'm both for this anthology, it's all on me. Formatting an ebook uses HTML markup language, and looks something like this inside:
Speculative Story Bites will not be available in paperback, but for anthologies that are, it requires a separate document designed according to the printer's specifications. Here, we get to have tons of fun with headers, section breaks, margins, kerning, leading, gutters, and various other typographical details that most people don't even realize exist.
Create Cover Art
Again, this is not usually the editor's responsibility, but the editor may at least have to contribute ideas or feedback on cover options. I made the silly little cover for Speculative Story Bites myself, and it was much simpler than the covers I made for Campaign 2100, Char, and Murder in the Generative Kitchen, largely because it is ebook only. Creating a full-wrap cover for a paperback is much more complicated. (We don't even mess with hardbacks...)
Upload to Bookselling Venues
Our books are sold at Amazon, BarnesandNoble.com, Kobo, and sometimes iTunes and Omnilit. Each one has slightly different requirements and systems. iTunes, for example, won't accept any file that includes Amazon links. Omnilit needs the cover to be a certain number of pixels. Amazon requires a different file format than all the others. Aside from just uploading the file and hitting "publish," this stage also requires selecting appropriate keywords and categories, and making sure the book description and author names all show up correctly.
Market the Book
Once you've created an anthology, you still have to convince people to read it. This involves some combination of sending copies to review outlets, bloggers, and street teams, hosting giveaways, sending out email newsletters, attending conventions, participating in blog tours, social media posting, paid advertising (preferably with effective venues such as Bookbub or EReaderNewsToday), and various other types of voodoo.
I hope this has provided some insight into how an anthology gets put together, and why an editor or anthologist may give you a death glare if you assume it's all about typos, Have questions? Leave a comment!